Privacy Policy

(“Shebrie”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit or make a purchase from our website, how we use and share it, how long we keep it, and the choices and rights available to you. This is a template policy — have it reviewed by a qualified legal professional before publishing, to ensure it accurately reflects your actual data practices and complies with applicable law (including India's Digital Personal Data Protection Act, 2023, and any other law that applies to your business).

Information We Collect

• Contact and identity details you provide: name, email, phone, shipping and billing address
• Order history, purchase preferences, and wishlist/cart activity
• Payment information (processed by our payment partners — we do not store full card details on our servers)
• Account credentials, if you create an account
• Communications with us, including customer support messages and reviews
• Device and usage data: IP address, approximate location, browser type, pages visited, time spent, and referring site
• Cookies and similar tracking technologies, including advertising identifiers used by Meta and Google (see “Cookies & Advertising Technologies” below)

How We Use Your Information

• To process, fulfil, and deliver your orders, and to handle returns, refunds, and exchanges
• To create and manage your account
• To provide customer support and respond to inquiries
• To send transactional messages (order confirmations, shipping updates) and, where you've consented, marketing communications
• To personalise your experience on our website and show you relevant products
• To measure and improve our website, products, and marketing campaigns, including through analytics and advertising platforms such as Meta (Facebook/Instagram) Pixel and Conversions API, and Google Ads/Google Analytics
• To run and measure advertising campaigns, including retargeting/remarketing to people who have visited our website, and building lookalike or similar audiences from de-identified or hashed customer data where you have not opted out
• To detect, investigate, and prevent fraud, abuse, and security incidents
• To comply with legal obligations, such as tax, accounting, and consumer protection laws

Cookies & Advertising Technologies

We and our partners use cookies, pixels, SDKs, and similar technologies to operate our website, remember your preferences, understand how visitors use our site, and deliver relevant advertising. This includes:

• Meta Pixel / Conversions API — helps us measure the effectiveness of our Facebook and Instagram ads and show you relevant ads on Meta platforms based on your activity on our website. Some data may be shared with Meta in hashed (not human-readable) form.
• Google Ads / Google Analytics — helps us measure website traffic and ad performance, and show relevant ads across Google's network and partner sites.
• Essential cookies — required for core site functionality such as your cart and checkout.

Where required by law, we will ask for your consent before setting non-essential cookies via a cookie banner, and you can withdraw consent or manage your preferences at any time through that banner or your browser settings. You can also opt out of personalised advertising directly through Meta's Ad Preferences and Google's Ad Settings. Please note that blocking some cookies may affect how our website functions.

Sharing Your Information

We share information with service providers and partners who help us operate our business, strictly as necessary to provide our services and only under contractual obligations to protect your data:

• Payment processors and fraud-prevention providers
• Shipping, logistics, and courier partners
• Website hosting, IT, and customer support platforms
• Analytics and advertising platforms (such as Meta and Google), as described above
• Professional advisors (legal, accounting) and regulators, where required by law
• A buyer or successor in the event of a merger, acquisition, or sale of business assets

We do not sell your personal information for money.

International Data Transfers

Some of our service providers (including Meta and Google) may process data outside your country of residence. Where this happens, we take steps to ensure appropriate safeguards are in place in line with applicable data protection law.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting, or reporting requirements (for example, order and invoice records may be retained for the period required under applicable tax law). When data is no longer needed, we securely delete or anonymise it.

Your Choices & Rights

Depending on applicable law, you may have the right to access, correct, delete, or port your personal data, object to or restrict certain processing, and withdraw consent at any time. You can:

• Opt out of marketing emails at any time via the unsubscribe link in any email
• Manage cookie and ad-personalisation preferences through our cookie banner and the platform links above
• Request access to, correction of, or deletion of your data by contacting us at hello@shebrie.in

We will respond to verified requests within the timeframe required by applicable law.

Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

Data Security

We use reasonable technical and organisational measures — including encryption in transit, access controls, and secure payment processing — to protect your information. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised “last updated” date, and where changes are significant, we will provide additional notice.

Contact Us

Questions about this policy or how we handle your data? Reach us at hello@shebrie.in or .