Privacy Policy

(“Shebrie”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our services.

Information We Collect

We may collect information that you provide directly to us, as well as certain information collected automatically when you use our website.

• Name, email address, phone number, shipping address, and billing information
• Order details, purchase history, cart activity, and product preferences
• Account information, if you create an account with us
• Messages, support requests, reviews, and other communications you send to us
• Device and technical information such as IP address, browser type, device type, referring pages, and website activity
• Cookie, analytics, and advertising information, where applicable

Payment Information

Payments made through our website are processed by our authorised payment service providers. We do not store your complete debit card, credit card, UPI PIN, CVV, or other sensitive payment credentials on our servers.

How We Use Your Information

We may use your information to:

• Process, confirm, fulfil, and deliver your orders
• Provide order, shipping, and delivery updates
• Process eligible cancellations, returns, exchanges, and refunds
• Provide customer support and respond to your requests
• Maintain and improve our website, products, and services
• Personalise your shopping experience
• Manage your account, cart, and preferences
• Detect and prevent fraudulent orders, misuse, security threats, and other suspicious activity
• Measure website traffic, advertising performance, and customer engagement
• Send promotional communications where permitted and subject to your preferences
• Meet applicable legal, tax, accounting, and regulatory requirements

Fraud Prevention & Security

To protect our customers, our website, and our business, we may use certain information to identify and prevent fraudulent orders, repeated misuse, unauthorised activity, payment abuse, and other security risks.

This information may include order history, contact details, IP and device-related information, payment status, and other relevant transaction or security signals. Where appropriate, we may restrict or review transactions that appear suspicious or violate our terms.

Cookies & Similar Technologies

We may use cookies and similar technologies to operate our website, keep your cart functioning, remember preferences, understand website usage, improve performance, and measure advertising campaigns.

These technologies may include:

• Essential technologies — used for features such as shopping carts, checkout, security, and website functionality.
• Analytics technologies — used to understand how visitors interact with our website and help us improve its performance.
• Advertising technologies — where used, these may help measure advertising performance and provide more relevant advertising.

Advertising & Analytics Partners

We may use advertising and analytics services such as Meta (Facebook and Instagram) and Google to understand website activity, measure campaign performance, and improve our marketing.

Depending on the services enabled on our website, these providers may receive certain browser, device, interaction, or transaction-related information in accordance with their own privacy policies and applicable settings.

How We Share Information

We may share information with trusted third parties when reasonably necessary to operate our store and provide our services. These may include:

• Payment processing providers
• Shipping, logistics, and courier partners
• Website hosting and technology providers
• Customer support and communication providers
• Analytics and advertising providers
• Fraud prevention and security service providers
• Professional advisors such as accountants or legal advisors
• Government authorities or regulators where disclosure is required by applicable law

We do not sell your personal information for monetary consideration.

International Processing

Some technology, analytics, payment, or advertising service providers may process information using infrastructure located outside India. Where applicable, such processing is subject to the safeguards and requirements provided under applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including processing orders, providing customer support, preventing fraud, resolving disputes, and complying with applicable legal, accounting, and tax requirements.

When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal requirements.

Your Choices & Rights

Subject to applicable law, you may have rights relating to your personal information, including requesting access to or correction of certain information and requesting deletion where applicable.

You may also:

• Unsubscribe from promotional emails using the unsubscribe option provided in those communications
• Control certain cookies through your browser settings
• Contact us regarding questions or requests concerning your personal information

To submit a privacy-related request, contact us at hello@shebrie.in. We may need to verify your identity before processing certain requests.

Children's Privacy

Our website and services are not intended for children under the age of 18. We do not knowingly seek to collect personal information from children. If you believe that a child has provided personal information to us, please contact us.

Data Security

We use reasonable technical and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Third-Party Links

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we encourage you to review those policies before providing personal information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technologies, or legal requirements. The latest version will be published on this page with an updated date.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at hello@shebrie.in.